The Internet has vastly become the most powerful medium for branding a company or product. It continues to grow exponentially at a rapid pace and has the ability to reach audiences in highly targeted local areas and across the globe. Because technology continues to break new ground the Internet marketing strategies change constantly. If your firm relies on the Internet for bringing in business, then working with a professional Internet Business Consultant who stays up to date with all of the latest developments can save you time and money.
eCommerce differs from the Brick and Mortar approach. Today’s consumers are looking for things that are very relevant, specific and most importantly, instant. For those new to the culture of Internet Business, the time to acclimate could be costly. The time it may take a novice to learn the ins and outs of internet marketing can distract them from their own business operation and what they learn from a book or training manual is likely to become obsolete by the time they implement any of the techniques.
Many companies starting up an eCommerce website or reinventing themselves on the Internet are in need of development and consulting services. Some firms opt to commission cheaper labor by outsourcing internationally or working with less experienced designers just coming out of the universities. The disadvantage of utilizing services from these sources is that they don’t always consider the long term results for the business and can make many mistakes that may have to be corrected by an expert later.
Jason Rhodes has been an Internet Business Consultant for over ten years and founded South Florida Web Development Firm, New Media Technology. He commented on those who have finally decided to go with a consultant, “Many of my clients come to me after they have been mislead by a previous web designer or tried to produce a makeshift site because of budgetary limitations. Once they realize that it is costing more to miss out on new business with an insufficient website than it is to hire some of the highest paid experts, they decide they just want things right.“
Rhodes went on to say “My clients may spend slightly more when working with me but they get results. They benefit from the knowledge I have ascertained through both my successes and mistakes made when building my own businesses. When you are working with a kid out of college, they are learning on your dime. I’m a firm believer that you get what you pay for.”
Firms considering bringing a web development team in house for a complex project can also benefit from the services of a consultant. An experienced consultant can serve as project manager by advising as to what type of programming language the site should be written in, the size of the web development staff, setting deadlines and a realistic salary budget for project completion. An outside professional will also be objective enough to advise a client as to how long they will need to employ a web development team and how to cut costs.
Many companies don’t realize that the Internet Marketing Strategies should be implemented from the very beginning of a web development project. A website’s navigation and content need to be mapped out and cohesively developed with an SEO strategy. Many design firms will design first, offer marketing products later and then suggest redesigns and other costly ventures that could be avoided.
Another common mistake made is the mismanagement of Pay per Click campaigns. While Google and Yahoo have made search marketing seem easy to use and quite appealing, the campaigns need to be optimized in order for them to be effective. A highly competitive industry could have search terms worth thousands of dollars per month but targeted traffic from a less expensive term could convert just as many sales.
Firms like New Media Technology steer their clients toward natural search engine optimization. Media Relations expert, Shannon DeFries shared, “Some of our clients are a little timid when we explain the amount of work that goes into Organic SEO, with public relations, content distribution and SEO costs. But once a pay per click campaign is suspended so are the results, natural SEO rankings and quality publicity are tangible and still yield an ROI. It’s easy for other firms to just resell Google Ad Word campaigns but it is costly and has to constantly be maintained.” She also added, “Just like real estate, you can lease results or own them.”
There are numerous details that need to be accounted for when developing an Internet presence. Working with an expert Internet Business Consultant will not only ensure that things are done more efficiently, but that they are done properly and within a budget. While the initial investment of working with an expert may seem unnecessary, consider the monies and headaches that can be saved by getting the project done right the first time.
eCommerce differs from the Brick and Mortar approach. Today’s consumers are looking for things that are very relevant, specific and most importantly, instant. For those new to the culture of Internet Business, the time to acclimate could be costly. The time it may take a novice to learn the ins and outs of internet marketing can distract them from their own business operation and what they learn from a book or training manual is likely to become obsolete by the time they implement any of the techniques.
Many companies starting up an eCommerce website or reinventing themselves on the Internet are in need of development and consulting services. Some firms opt to commission cheaper labor by outsourcing internationally or working with less experienced designers just coming out of the universities. The disadvantage of utilizing services from these sources is that they don’t always consider the long term results for the business and can make many mistakes that may have to be corrected by an expert later.
Jason Rhodes has been an Internet Business Consultant for over ten years and founded South Florida Web Development Firm, New Media Technology. He commented on those who have finally decided to go with a consultant, “Many of my clients come to me after they have been mislead by a previous web designer or tried to produce a makeshift site because of budgetary limitations. Once they realize that it is costing more to miss out on new business with an insufficient website than it is to hire some of the highest paid experts, they decide they just want things right.“
Rhodes went on to say “My clients may spend slightly more when working with me but they get results. They benefit from the knowledge I have ascertained through both my successes and mistakes made when building my own businesses. When you are working with a kid out of college, they are learning on your dime. I’m a firm believer that you get what you pay for.”
Firms considering bringing a web development team in house for a complex project can also benefit from the services of a consultant. An experienced consultant can serve as project manager by advising as to what type of programming language the site should be written in, the size of the web development staff, setting deadlines and a realistic salary budget for project completion. An outside professional will also be objective enough to advise a client as to how long they will need to employ a web development team and how to cut costs.
Many companies don’t realize that the Internet Marketing Strategies should be implemented from the very beginning of a web development project. A website’s navigation and content need to be mapped out and cohesively developed with an SEO strategy. Many design firms will design first, offer marketing products later and then suggest redesigns and other costly ventures that could be avoided.
Another common mistake made is the mismanagement of Pay per Click campaigns. While Google and Yahoo have made search marketing seem easy to use and quite appealing, the campaigns need to be optimized in order for them to be effective. A highly competitive industry could have search terms worth thousands of dollars per month but targeted traffic from a less expensive term could convert just as many sales.
Firms like New Media Technology steer their clients toward natural search engine optimization. Media Relations expert, Shannon DeFries shared, “Some of our clients are a little timid when we explain the amount of work that goes into Organic SEO, with public relations, content distribution and SEO costs. But once a pay per click campaign is suspended so are the results, natural SEO rankings and quality publicity are tangible and still yield an ROI. It’s easy for other firms to just resell Google Ad Word campaigns but it is costly and has to constantly be maintained.” She also added, “Just like real estate, you can lease results or own them.”
There are numerous details that need to be accounted for when developing an Internet presence. Working with an expert Internet Business Consultant will not only ensure that things are done more efficiently, but that they are done properly and within a budget. While the initial investment of working with an expert may seem unnecessary, consider the monies and headaches that can be saved by getting the project done right the first time.