While a firm’s business practices and product quality will always be paramount to its success, image and branding will make a lasting first impression. Graphics design services help to brand and create an image for a company with a memorable logo and overall theme that will heavily influence the look and feel of the business website.
By commissioning a professional graphics designer with advanced marketing knowledge; design and function will be applied to the site and logo. A true marketing professional will be able to account for the psychological connotations of key components such as font, colors and graphics and the responses they will evoke from consumers.
Graphics Design provides the image and perception of a company’s brand. All marketing and design efforts should be memorable, attractive and functional. While design trends will come and go with changes in technology, web site graphics design should always be cohesive with a company’s overall branding strategy.
Below is a list of some of the most common techniques being used in logos and theme design in 2009.
3D Effects:
Designers are using 3D effects to logos to help create an illusion of motion. This technique helps bring the logo to life and can actually be put into motion with the use of flash on a live website.
Waves:
Nike’s swoosh inspired designers for decades, but recently designers have been opting to use waves and layering instead of swooshes often placed behind or beneath a logo’s font.
Gradients :
Gradients are a common tool to enhance a logo’s coloring, boldness and can even soften the piece. Gradients help the logo to blend in with the website’s background without compromising its distinctiveness.
Layers and Transparency:
Transparency creates a feel that there is something below the surface of the logo. Pastels seem to help create this feel which is modern and insinuates a message of depth.
Low Key Fonts:
In many cases, less is more. Many new companies or organizations are using simple understated fonts for their logos as opposed to overworked images.
Color Spectrums:
The human eye is instinctively drawn to color. Many new logos are incorporating the rainbow or other various colorful spectrums.
Going Green:
Since everyone is “going green” the use of leaves and nature inspired shapes and images are tremendously popular.
Retro Geometry:
Some firms are solely interested in having a logo that is unique and different. Strong shapes and geometric figures create logos very similar to designs from the 1980’s.
Crests:
Many fashion related companies are reinventing the historic family crest to create a look and feel of a well established brand to inspire confidence and tradition in their consumers.