With new advancements in internet marketing, refined spam filters and junk boxes, are e-Mail marketing campaigns still an effective form of Marketing on the web? The answer is YES! Email marketing campaigns that are executed properly can be one of the most efficient direct response marketing methods to attract specific web traffic that is sure to convert.
New Media Technology, a leading Internet Marketing and Business Consulting firm based out of South Florida, takes a unique approach to building successful email marketing campaigns for its clients that yield instant results. While email marketing has always been recognized as a numbers game, NMT has developed a strategy that considers quality when managing an email campaign.
If your company is looking to commission a firm to manage your email marketing campaigns or list management, there are specific strategies that need to be utilized in order for a campaign to be successful in today’s day and age.
Refined email distribution lists
The world of marketing is completely dependant upon numbers. The more potential customers who are introduced to your product or brand, the more actual customers your firm will receive. While NMT looks to build out lists that get your firm in front of large numbers of people, it also examines the quality of its distribution lists.
One method that the NMT team utilizes is proprietary software to compile comprehensive lists of qualified leads for your firm. When making a distribution list, an email marketing specialist should refine each list to ensure that email addresses are in valid, working order and relevant to the recipients your firm is looking to attract. Does your current email marketing firm do that?
Text Only
Spam filters have become savvy to solicitations. When emailing anyone for the first time, including any images or html in the email is a sure fire way to get sent straight to the junk mailbox. Prepare a short two paragraph email with approximately 150-200 words of text and if the list is highly refined, try to personalize the email as much as possible. A brief, intriguing email is more likely to catch a prospect’s attention than something overly verbose. The goal is to get enough interest for the recipient to register to your site and opt in to receive information on a regular basis.
Frequency
Email marketing campaigns sent out on a frequent basis are much more likely to convert because of repetitive marketing and branding. A successful e-mail campaign should tell a small story over time to recipients, so that they are consistently reminded of your company. This creates an additional one on one opportunity and provides more opportunities for your recipient to become a site visitor and/or client.
Maintain a clean IP
All mail has to have a return address. Your IP is the server location from which an email is originated. It is absolutely imperative to maintain a viable, clean IP address. eMail marketing campaigns are often negatively effected when they are sent from a blacklisted IP.
If you are not a technical person, it may be difficult for you to discern if your IP has been blacklisted. One way to protect the reputation of your site is to host it on a dedicated server. While this is more costly, this guarantees that your company is the only one sending email from the IP address, many websites are hosted on shared servers with other websites. If you are with a generic hosting company, you could be sharing a server with a gambling or pornography site that is spamming. If they get flagged, your site will as well.
By implementing the previous techniques in your firm’s direct response campaign, you will be sure to get better results than any other email campaign your firm has sent out. By keeping it simple and utilizing ethical tactics, your firm will see optimum results.