Private Equity Fund established for alternative real estate investments. Objective; To promote a commercial real estate private equity fund that would provide the monetary needs for a World Trade Center development project.
Challenge; Establishing credibility in a volatile real estate market for a new fund with a short track record.
Solution; NMT created a press campaign that announced the establishment of Skyrise Capital’s private equity fund at a Pension Fund Summit with attending fund managers from across the nation.
Skyrise Capital maximized its exposure by participating in the event as a gold sponsor, accepting a speaking opportunity for the firm’s CFO on a vetted panel of industry professionals and hosting its own private reception to personally meet with fund managers. NMT aided to prepare all collateral, banners, displays and booth representation for the conference.
In addition to the trade show, the press campaign received national attention in newspapers and trade publications such as Commercial Property News and Yahoo Finance by distribution and hosting a press conference.
Services Provided; Website Design, Brand Development, Content Creation, Market Consultation, Press Release Creation and Distribution, Web, Print and Event Media Placement, Trade Show Planning Services, Event Hosting, Press Conference Hosting, Media Kit Production, Market Collateral Production and Speaking Opportunity Arrangements.