Monocle Yacht Management is an asset management firm specializing in the acquisition, fractional share sales, crew and vessel management and overall operation of “Yacht-o-Miniums” ranging from 100’ to 200’.Objective; To Launch a Press Campaign that would encourage yacht owners to sell their yachts through Monocle’s Fractional Yacht Program
Challenge; To reintroduce the Monocle Business model and sway yacht owners from the charter and yacht brokerage markets, although the company had received extensive media coverage in the past.
Solution; NMT helped to establish the “Sell My Yacht Program” to re-introduce Monocle Yachts’ business model to owners of well maintained 100’- 200’ luxury yachts, shining light on the fractional concept and emphasizing the firm’s list of pre-qualified share buyers along with the overall benefits of the program.
We drafted a well written press release and landing page for the Monocle Website describing the program and distributed the release to saturate numerous newswires, yachting lifestyle and industry publications as well as the television media. The press release successfully caught the attention of numerous online and print publications with a cover story on Worth Magazine, Mega Yacht News, ABC News and the Yacht Report.
As a result of our efforts three new vessels were introduced into the Monocle Fractional Yacht Management Program.
Services Provided; Market Consultation, Promotion Services, Press Release Creation and Global Distribution, Content Creation, Web, Print, TV and Radio Placement