eYachtCharter.com is an online directory for luxury yacht charters worldwide.

Objective: To assist in brand establishment and create a strong web presence for a Yacht Charter Directory that was completely independent of Paid per Click Advertising.

Challenge: To establish search engine rankings for a new website domain in a highly competitive industry.

Solution: NMT’s Search Engine Optimization Team applied a collaborative approach to this project by influencing all aspects of project development including the website layout, site development, unique content creation and distribution and aggressive public relations campaigns.

NMT helped eYachtCharter.com to make an immediate impact on the search engines by targeting the exclusive luxury market with terms such as “Luxury Yacht Charter” and region specific categories as opposed to the generic. eYachtCharter.com established itself as an authority on luxury yacht travel by creating and distributing numerous region specific article, ranking in the top three positions for “Yachting Information” on Google that made the site one of the most comprehensive resources for yachting and luxury travel.

The site was also translated into nine different languages and submitted to over 120 search engines which helped the company establish its brand and generate 70% of its traffic from international visitors. As a result of quality link building and successful media placement, eYachtCharter.com is currently one of the leading charter websites on the search engines and has taken number one rankings from well-established firms with multi-million dollar marketing budgets in less than a year’s time.

Services Provided: Search Engine Optimization, Web Development, Custom PHP Programming, Graphics Design, Public Relations, Content Creation and Internet Business Consulting.