eYachtCenter.com is a comprehensive directory of luxury sail and motor vessels for sale worldwide.

Objective; To build out a proprietary search engine and online advertising platform for luxury yachts being sold in the international brokerage market.

Challenge; To build out a display and yacht management system that would outperform well established industry competitors with a superior system and greater lead generation services.

Solution; In order to outperform the current online leaders in yachting, New Media Technology utilized web 2.0 to create a comprehensive proprietary search engine with custom PHP coding. The system could also double as an inventory management system for yacht brokers. The NMT marketing team created a Certified Yacht Broker program to entice reputable brokers with very high end inventory and provided a few name brand brokerages with complimentary advertising to create co branding opportunities and test the system’s success. In addition to the site’s yacht search engine, NMT’s copyrighting professionals created a yachting review section to add unique optimized content to the platform and provide a resource that current competitors were not offering.

Services Provided; Business Consulting, Graphics Design, Custom PHP Programming, Reservation & Booking Application Development, Search Engine Optimization, Unique Content Creation and Content Management, Contact Management System, Website Analytics, Email Marketing, Trade Show Marketing, Brand Development and Complete Web Development

Hands Om Crew is a search firm specializing in the placement of massage therapy practitioners, yoga instructors and gourmet chefs knowledgeable in organic and aryurvedic food preparation aboard privately owned and chartered luxury yachts.

Objective; To introduce a yachting crew placement agency to the international stage that would attract new yachts looking to retain Hands Om Crew as their preferred search firm for qualified crew members with specific skill sets in massage therapy, yoga instruction and gourmet chefs.

Challenge; Introducing a new company to a traditional industry and separating the firm’s methodology of candidate placement from competitors.

Solution: Since Hands Om Crew was a start up agency with a limited marketing budget, NMT provided the firm with business consulting services. Prior to launching the public relations campaign, NMT drafted comprehensive website and media kit content and revised personnel biographies. We decided to take a diverse approach to the public relations campaign by drafting two press releases announcing the company’s launch, one that was intended for the luxury yacht industry professionals and the other for the general public. A direct response e-mail campaign was also distributed to the marine community inviting crew members and yacht employers to retain the services of Hands Om Crew.

By emphasizing the firm’s personal approach to placing candidates and dedication to the well being of yachting crew and guests we were able to catch the attention of several reputable online and print publications including Yoga Journal, The Crew Report, City Smart Magazine, Yachts and Vacation Charters Magazine and DockWalk among others. We also obtained the number one position on Google for desired term “Yoga Yacht Charter” through optimized newswire distribution and quality text link building within 60 days time.

Services; Press Release Creation and Distribution, Media Kit Production & Consultation, Web & Print Media Placement, Search Engine Optimization, Business Consulting

Objective; To Launch a Press Campaign that would encourage yacht owners to sell their yachts through Monocle’s Fractional Yacht Program

Challenge; To reintroduce the Monocle Business model and sway yacht owners from the charter and yacht brokerage markets, although the company had received extensive media coverage in the past.

Solution; NMT helped to establish the “Sell My Yacht Program” to re-introduce Monocle Yachts’ business model to owners of well maintained 100’- 200’ luxury yachts, shining light on the fractional concept and emphasizing the firm’s list of pre-qualified share buyers along with the overall benefits of the program.

We drafted a well written press release and landing page for the Monocle Website describing the program and distributed the release to saturate numerous newswires, yachting lifestyle and industry publications as well as the television media. The press release successfully caught the attention of numerous online and print publications with a cover story on Worth Magazine, Mega Yacht News, ABC News and the Yacht Report.

As a result of our efforts three new vessels were introduced into the Monocle Fractional Yacht Management Program.

Services Provided; Market Consultation, Promotion Services, Press Release Creation and Global Distribution, Content Creation, Web, Print, TV and Radio Placement